SETT Snapshot
August 2025
Welcome to the August edition of the SETT Snapshot!
This month, we explore the growing momentum behind office-to-residential conversions and the strategies cities are testing to breathe new life into their urban cores.
IN THE MARKET
The Downtown Reset Gains Momentum
Green shoots are finally visible in the office market with employees trickling back in greater numbers and once-theoretical office-to-residential conversions starting to rebalance supply. Office vacancy rates remain painfully high, but cities like New York, Minneapolis and Denver are re-thinking ways to turn dark office towers into homes and - for now - the momentum feels real.
Denver kickstarts conversions. Backed by a $570 million Downtown Development Authority (DDA) plan, the city committed its first $100 million in catalytic investments this summer. Those funds are seeding the first major downtown conversions, albeit for a relatively small number of additional housing units. It’s encouraging to see progress, though in order to truly reshape the downtown core, the city will need to address its longstanding permitting issues (which are improving but not yet resolved), the legislative challenges and uncertainty around Regulation 28 and Energize Denver, and expand financial incentives beyond the select few awarded DDA funds.
Minneapolis leans on faster approvals. The city has cut red tape with expedited approvals and modifications to its parking and inclusionary zoning requirements. The Northstar Center East conversion delivered 216 apartments in 2024, but most other projects remain financially infeasible. Streamlining helps, but without stronger incentives, the pipeline is in limbo. A proposed state tax credit could change the math, but unless and until it’s passed, the conversion pipeline could remain stalled.
New York City is setting the pace. In the last five years, conversions of icons like One Wall Street, 55 Broad Street, and 25 Water Street have delivered thousands of new apartments, stripping millions of square feet of obsolete office space out of circulation. A new state tax incentive (467-m) and zoning reforms are fueling the next wave, with projections that more than 10 million square feet could be transformed into badly needed housing. By tackling both administrative and financial barriers, New York City has become a compelling national model for how to make conversions work.
Why it matters? With millions of square feet of office potentially suitable for conversion, these projects not only chip away at vacancies but also help revive neighborhoods that have lost foot traffic, tax revenue and vitality. Minneapolis has shown how administrative relief can help, and Denver is deploying targeted funds to spark activity. But New York City demonstrates that true momentum comes from addressing both red tape and financial incentives at once. Its approach offers the clearest roadmap for other cities looking to transform empty offices into vibrant, livable downtowns.
ON OUR MINDS
How vulnerable is the economy? With the Fed seemingly set to cut rates amid perceived job market risks and rising stagflation fears, will there be turbulence in the economy, or can underlying fundamentals stay afloat?
Hungry for infrastructure. Big Tech’s infrastructure binge is boosting the US economy: “Capex spending for AI contributed more to growth in the U.S. economy in the past two quarters than all of consumer spending.”
Next-Gen Reactors Rise. Are we doing enough to stay ahead? As AI drives surging energy demand and data centers stretch the grid, America is turning to nuclear startups and a DOE initiative advancing 11 next-gen reactors to secure power in the hopes of maintaining its AI edge over China.
IN THE SETT
In our work across the Midwest and Mountain West, we’ve seen that decisions about where to locate or expand operations are far more complex than simply finding real estate. Companies weigh long-term access to talent, proximity to supply chains, the availability of incentives and resilience against economic shifts - all factors that ultimately shape cost structures and competitiveness.
This month, we want to highlight the role of Hickey & Associates, whose expertise in site selection and location strategy has been invaluable in helping our clients navigate these challenges. Their team brings deep capabilities in workforce analysis, incentive negotiations and infrastructure due diligence, providing the kind of insights that lead to faster, more focused site searches and meaningful cost savings.
By uncovering opportunities and risks that are often hidden in the process, Hickey has helped our clients make decisions with greater confidence and clarity.
To learn more about their work, visit www.hickeyandassociates.com.
We remain grateful for your continued partnership and trust. Whether you're exploring new opportunities or navigating strategic decisions at the asset level, our team is here to support you every step of the way. If you’d like to take a deeper dive into any of the topics covered this month, don’t hesitate to reach out - we’re always happy to connect.